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Toshiba says it's targeting the "everyday consumer" with its new Canvio Basics portable hard drive line, but really it's going after anyone who simply needs additional portable storage without added extras like backup software, encryption, and other features that add to the bottom line. Just plug it in and start transferring files. "With the Canvio Basics line, we wanted to bring an effortless digital storage solution to the masses," said Manuel Camarena, product manager for consumer storage at Toshiba Storage 22 Sep, 2010--
Source: http://www.hothardware.com/News/Toshiba-Keeps-Backup-Simple-with-Canvio-Basics-Portable-Hard-Drive
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