Over the last few years, and particularly since Avatar hit the big screen seven months ago, display manufacturers and the film industry have been yammering to anyone that would listen that 3D technology is The Next Big Thing. Investors and analysts have cautiously warned against embracing the concept that 3D would reinvigorate theaters and profit margins; new evidence suggests consumer interest in 3D films is falling much more quickly than previously expected. A recent story from Slate dug into revenue data 26 Aug, 2010
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Source: http://hothardware.com/News/3D-Films-Already-Running-Out-Of-Steam
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