Welcome to Issue #15 of The Daily Feed. If this email was forwarded to you by a friend, you can subscribe on this page.
We've put our Daily Feed archive online on our blog: http://feedjit.com/blog/ In general I'll be emailing the newsletter around 3am pacific standard time and we'll post it later each day or the following day on the archive. There was no issue 4 (a silly mistake of mine) and there was no issue 13 (superstition).
Yesterday I mentioned that the reason I write The Daily Feed and place it carefully in your inbox each morning is because I hope to give you the kind of strong kung-fu that you need to compete in this tough economy. By compete I mean sell online. Whether you're selling yourself, your services, a product or an idea - knowing how to market online has become a basic life skill.
Yesterday we chatted about how incredibly effective lists are for creating link bait headlines and how they create a click-whirr response to bring the kinds of people you want to your website: People who are buyers of what you're selling.
There is a lot of advice on writing good headlines and some of it is not good advice. For many writers of headlines the definition of success is a high click through rate. But a lot of traffic is not a good thing unless those visitors are potential buyers - buyers of your ideas or buyers of your products or services.
I recently ran across an article with the headline "15 linkbait techniques for SEO and social media". The article's own headline is great link bait.
Number 3 on the article's list was "Have an argument". Number 4: "Say something controversial or stupid.". Number 5: "Be a contrarian".
The article isn't wrong. You will get a lot of people linking to you and you will get a lot of clicks. But the visitors arriving on your site aren't going to be in the mood to buy your ideas, products or services.
Remember: Your headline and link bait should bring people to your site who are potential buyers of what you are selling. First prize is that your headline actually puts them in a buying mood.
Saying something positive will make them like you. Providing a helpful resource creates a sense of reciprocity. Posting a news item that you published first shows how well you know your subject.
That's what I love about the list strategy mentioned yesterday: It's hard to get it wrong. By providing a list you're automatically providing something helpful and positive. Don't make the mistake of creating a negative list. For example: "10 things I hate about...". Instead create something positive, funny or useful. It will put your audience in a buying mood. Ready to buy your ideas, hire you, buy your product, subscribe to your service.
Regards,
Mark Maunder
Feedjit Founder & CEO.
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