Recently there was an interesting discussion thread about page titles on one of my favorite SEO websites, webmasterworld.com. The thread has a few opinions on the efficacy of keywords in page titles.
The titles of your pages on your blog or website are the most important component when it comes to click-through-rate from search results and they are the second most important with regard to keyword ranking [explanation below].
Here is a quick list of page components and sources that Google and other search engines consider for keyword ranking of your site in descending order of importance:
- Keywords in links that point to your page. [You often have no control of these]
- Your page title
- Keywords separated by dashes in your URL
- The page heading at the top of your page in <H1> tags.
- Text close to the top of the page
- Text in other headings and bold sections on your site
- All other text including text in image ALT and TITLE attributes on your page.
- Google may also consider all other text on pages that link to yours in the order of this list. [If you're a programmer, you'll notice the last statement is recursive]
Remember that this list ignores pagerank, or how many inbound links you have and what the quality of those links are. If your site were ranked purely on keywords, this is how it would be done. Notice my omission of meta keywords or meta description. Most current data shows that those tags are completely ignored. I'd like to hear your opinions of the accuracy of my list above and about your own recent experiences with SEO. Drop me a mail at mark@feedjit.com and I'll include your comments in tomorrows Daily Feed.
Regards,
Mark Maunder
Feedjit Founder & CEO.
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